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Why retailers aren’t feeling the love | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
By Sheri Pearson

It could have been a much happier Valentine’s Day for brands and retailers if they knew how to maximize the potential of the holiday. I visited typical mass, drug and grocery stores recently to see how they were showcasing this big event, and there was very little to make my heart go pitter-patter.

Read more: http://strategyonline.ca/2015/02/13/why-retailers-arent-feeling-the-love/#ixzz3Rf5sYPhX
 

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